How the Evolution of Digitalization Started

Today the world is taking about digital marketing but do you realy know how the Evolution in digital marketing came?

The answer is here, the change not came in one night but it has a taken a long period of time i.e from 1980s to 2016 to get known and also attracted every one towards the digital world, but still it has to travel a long way ahead as we can say that it is just the early stages of digital marketing.


The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last three decades. The marketing style has got changed and everyone is adopting this change or evolution of digital marketing to survive in this competative world. Although in the early 80s the desktop publishing software for the PCs caused a surge in print marketing in the 1980s.
 The World Wide Web project didn’t really take off until the first successful mass-market browser, Netscape, was released in 1994. In the following two years the number of people using the web soared from 16 million to 70.


As users increased, the landscape evolved, from email to search engines like Yahoo! (1994) and Google (1997) and e-commerce sites like Amazon (1994) and eBay (1995). This given birth to
 Email Marketing a new outbound marketing tool and from here onwords the digital marketing joining the traditional arsenal of TV, radio and print advertisements and telephone sales.

Now it was time for Seach Engine to catalogued the new websites that were being created and allowed users to find the information, products and services they desired from the comfort of their own home. Marketers used early SEO techniques like keyword stuffing, excessive tagging and backlinks to generate high rankings. One successful company at the time, renowned for its aggressive marketing tactics was Razorfish. Now one of the biggest interactive media agencies.

Year 2000 founded  the digital information got it self standing ahead of it's counterparts paper, film and optical (DVD and CD). It was the most rapidly growing type of unique information produced, with most text-based information “born digital.” New discoveries in data recording and storage technology made big data a new and irreplaceable resource for marketing departments.

Birth Of Smartphones 

 could you imagine where would we be without smartphones and tablets ? It started a revolution in the marketing departments since last decades and still catching up.Personal computers has been overtaken by these devices for going online and using internet.

The first new true modern smartphone was produced by BLACKBERRY in the year 2003 with features that supported Email, text messaging, phone calls and web browsing, but it is mainly used by business professionals.
It was in the year 2007 that the smartphones has entered inti the mass market with the release of iPhones.
Nowdays, the world has moved online and into our pockets.

EARLY DAYs in enterprise 
  Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the last 3 years dozens of digital marketing executives agree that marketing team structures are improving for the better, yet 89% still have a deep concern over internal support for their digital teams from their key executive counterparts–namely Sales and IT.

Most digital teams says that a key quality of the digital leaders must be their skill at working with teams across the company to build alliances while achieving tactical quality and tangible output from everyone involved.

NOW TIME HAS  CHANGED

In today's world, digital marketing executives bring much needed focus and strategic plan for existing content for all channels. It also produce strong outcome and provide better ability to scale resources for the organizational marketing.With the help of a strong digital marketing executive marketing is positioned as an ideation hub within the business unit.The digital team shouls deliver tactical execution of email marketing,website updates,social media, SEM/SEO, video, design & user experience with lead generation.

 

History Of Digital Marketing

WHAT IS DIGITAL MARKETING ?

Over a 170 million people use social media on a regular basis in world, every working professional is expected to be familiar with at least the core tenets of Digital Marketing.

Digital Marketing is the promoting of products over the internet or any form of electronic media. In simple terms "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses."

People are consuming digital content on a daily basis. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over. There are a number of advantages to Digital Marketing. Unlike traditional marketing, digital marketing is more affordable.

You can reach a larger audience in a shorter time-period. Technological advances have resulted in considerable attrition of the customer-base of traditional marketing agencies & departments. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground

 LET'S EXPLORE HISTORY 

The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted, but did not allow them to share this information over the web. Up until then, marketers worldwide were still unsure of the digital platform. They were not sure if their strategies would work since the internet had not yet seen widespread deployment.

In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. This marked the beginning of the transition to the digital era of marketing. Because of this gradual shift, the year 1994 saw new technologies enter the digital marketplace. The very same year, Yahoo was launched and received close to 1 million hits within the first year.


This changes  the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings. 1996 saw the launch of a couple of more search engines and tools like HotBot, LookSmart, and Alexa.







1998 saw the birth of Google. Microsoft launched the MSN search engine and Yahoo brought to the market Yahoo web search. Two years later, the internet bubble burst and all the smaller search engines were either left behind or wiped out leaving more space for the giants in the business. The digital marketing world saw its first steep surge in 2006, when search engine traffic was reported to have grown to about 6.4 billion in a single month. Not one to get left behind, Microsoft put MSN on the backburner, and launched Live Search to compete with Google and Yahoo.

Then came Web 2.0, where people became more active participants rather than remain passive users. Web 2.0 allowed users to interact with other users and businesses. Labels like ‘super information highway’ began to be applied to the internet. As a result, information flow volumes –including channels utilized by digital marketers- increased manifold, and by 2004, internet advertising and marketing in the US alone brought in around $2.9 billion.

As the digital market was growing fast, SocialNetworking sites began to emerge. MySpace was the first social networking site to arrive, soon followed by Facebook. Many companies realized all these fresh new sites that were popping up were beginning to open new doors of opportunities to market their products and brands. It opened fresh avenues for business, and signaled the beginning of a new chapter to business. With new resources, they needed new approaches to promote their brands & capitalize on the social networking platform.

Products marketed digitally are now available to customers at all times. Statistics collected by the Marketingtechblog for 2014 show that posting on social media is the top online activity . The average time spends is 37 minutes a day on social media. 99% of digital marketers use Facebook to market, 97% use Twitter, 70% use Google+, 69% use Pinterest and 59% use Instagram. 70% of B2C marketers have acquired customers through Facebook. 67% of Twitter users are far more likely to buy from brands that they follow on Twitter. 83.8% of luxury brands have a presence on Pinterest. The top three social networking sites used by marketers are LinkedIn, Twitter, and Facebook.

The digital market is in a constant state of flux. A digital marketing professional must find ways to keep up with this change. They need to be able to keep an eye out for emerging trends and the development of newer and smarter Search Engine Algorithms. After all, nobody can afford to get left behind in this race.

that's it with this topic, sooner i will be coming some some more informative posts on Digital Marketing.