Today the world is taking about digital marketing but do you realy know how the Evolution in digital marketing came?
The answer is here, the change not came in one night but it has a taken a long period of time i.e from 1980s to 2016 to get known and also attracted every one towards the digital world, but still it has to travel a long way ahead as we can say that it is just the early stages of digital marketing.
The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last three decades. The marketing style has got changed and everyone is adopting this change or evolution of digital marketing to survive in this competative world. Although in the early 80s the desktop publishing software for the PCs caused a surge in print marketing in the 1980s.
The World Wide Web project didn’t really take off until the first successful mass-market browser, Netscape, was released in 1994. In the following two years the number of people using the web soared from 16 million to 70.
As users increased, the landscape evolved, from email to search engines like Yahoo! (1994) and Google (1997) and e-commerce sites like Amazon (1994) and eBay (1995). This given birth to
Email Marketing a new outbound marketing tool and from here onwords the digital marketing joining the traditional arsenal of TV, radio and print advertisements and telephone sales.
Now it was time for Seach Engine to catalogued the new websites that were being created and allowed users to find the information, products and services they desired from the comfort of their own home. Marketers used early SEO techniques like keyword stuffing, excessive tagging and backlinks to generate high rankings. One successful company at the time, renowned for its aggressive marketing tactics was Razorfish. Now one of the biggest interactive media agencies.
Year 2000 founded the digital information got it self standing ahead of it's counterparts paper, film and optical (DVD and CD). It was the most rapidly growing type of unique information produced, with most text-based information “born digital.” New discoveries in data recording and storage technology made big data a new and irreplaceable resource for marketing departments.
Birth Of Smartphones
could you imagine where would we be without smartphones and tablets ? It started a revolution in the marketing departments since last decades and still catching up.Personal computers has been overtaken by these devices for going online and using internet.
The first new true modern smartphone was produced by BLACKBERRY in the year 2003 with features that supported Email, text messaging, phone calls and web browsing, but it is mainly used by business professionals.
It was in the year 2007 that the smartphones has entered inti the mass market with the release of iPhones.
Nowdays, the world has moved online and into our pockets.
EARLY DAYs in enterprise
Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the last 3 years dozens of digital marketing executives agree that marketing team structures are improving for the better, yet 89% still have a deep concern over internal support for their digital teams from their key executive counterparts–namely Sales and IT.
Most digital teams says that a key quality of the digital leaders must be their skill at working with teams across the company to build alliances while achieving tactical quality and tangible output from everyone involved.
NOW TIME HAS CHANGED
In today's world, digital marketing executives bring much needed focus and strategic plan for existing content for all channels. It also produce strong outcome and provide better ability to scale resources for the organizational marketing.With the help of a strong digital marketing executive marketing is positioned as an ideation hub within the business unit.The digital team shouls deliver tactical execution of email marketing,website updates,social media, SEM/SEO, video, design & user experience with lead generation.
The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last three decades. The marketing style has got changed and everyone is adopting this change or evolution of digital marketing to survive in this competative world. Although in the early 80s the desktop publishing software for the PCs caused a surge in print marketing in the 1980s.
The World Wide Web project didn’t really take off until the first successful mass-market browser, Netscape, was released in 1994. In the following two years the number of people using the web soared from 16 million to 70.
As users increased, the landscape evolved, from email to search engines like Yahoo! (1994) and Google (1997) and e-commerce sites like Amazon (1994) and eBay (1995). This given birth to
Email Marketing a new outbound marketing tool and from here onwords the digital marketing joining the traditional arsenal of TV, radio and print advertisements and telephone sales.
Now it was time for Seach Engine to catalogued the new websites that were being created and allowed users to find the information, products and services they desired from the comfort of their own home. Marketers used early SEO techniques like keyword stuffing, excessive tagging and backlinks to generate high rankings. One successful company at the time, renowned for its aggressive marketing tactics was Razorfish. Now one of the biggest interactive media agencies.
Year 2000 founded the digital information got it self standing ahead of it's counterparts paper, film and optical (DVD and CD). It was the most rapidly growing type of unique information produced, with most text-based information “born digital.” New discoveries in data recording and storage technology made big data a new and irreplaceable resource for marketing departments.
Birth Of Smartphones
could you imagine where would we be without smartphones and tablets ? It started a revolution in the marketing departments since last decades and still catching up.Personal computers has been overtaken by these devices for going online and using internet.
The first new true modern smartphone was produced by BLACKBERRY in the year 2003 with features that supported Email, text messaging, phone calls and web browsing, but it is mainly used by business professionals.
It was in the year 2007 that the smartphones has entered inti the mass market with the release of iPhones.
Nowdays, the world has moved online and into our pockets.
EARLY DAYs in enterprise
Digital Marketing has evolved at an increasing high velocity throughout global businesses. Over the last 3 years dozens of digital marketing executives agree that marketing team structures are improving for the better, yet 89% still have a deep concern over internal support for their digital teams from their key executive counterparts–namely Sales and IT.
Most digital teams says that a key quality of the digital leaders must be their skill at working with teams across the company to build alliances while achieving tactical quality and tangible output from everyone involved.
NOW TIME HAS CHANGED
In today's world, digital marketing executives bring much needed focus and strategic plan for existing content for all channels. It also produce strong outcome and provide better ability to scale resources for the organizational marketing.With the help of a strong digital marketing executive marketing is positioned as an ideation hub within the business unit.The digital team shouls deliver tactical execution of email marketing,website updates,social media, SEM/SEO, video, design & user experience with lead generation.
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